The internet is rapidly changing and so are the online habits of seniors, many of who are exploring the World Wide Web for the first time. What does this mean for reverse mortgage lenders who previously used radio and television airwaves to reach the qualifying senior 62 years of age and older?
According to an article in the New York Times, the amount of seniors online has grown from a mere 13% in 2000 to more than 50% by 2013. The key to a successful online marketing, however, is to realize that the online habits of this age group is different from the average Generation X and Y social media users. The average senior is not spending the same amount of time online than their children or grandchildren, regularly checking email and exploring Facebook and Twitter.
So when is the best time to make your presence known?
Reverse Mortgage Daily says early in the morning or late at night when senior first wake up or when they are sitting down catching up on what they missed during the day. They are also more likely to initiate contact with the author of a blog or article rather than leave a comment.
In an ideal world, once contact is initiated, the relationship is established and that’s it. In the real world though, this is not the case.
Ben Kinney, a fellow blogger and creator of the Soci@l ebook, is adament about this. An agent on average will only connect with a respectative buyer one or two times before throwing in the towel but the amount of time an agent puts into the relationship the more rewards the relationship will reap.
It’s about initiating, maintaing and following through with a potential buyer. The better they know you, the more they will be open to what you have to say as their agent. You reached them online, sure, but now you’re a person they can trust to help them.