“There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.'”

-Leo Burnett

I think it’s an important distinction to be made. As an independent reverse mortgage broker, I am not in the business of tricking, pressuring or misleading my clients, potential or otherwise.

I’m not in this for the ‘hard sell,’ even though most news reports think I am.

I am here for the ‘smart sell’ because that’s what reverse mortgages are. They are a smart move for older Americans who want to retire debt-free but still have enough left over for an expenses (unexpected or otherwise) pop up. People say all the time “we don’t know the future” or “we can’t control the future.” True, but you can control your finances. You can also control how you plan for the unpredictable future. A ‘stupid sell’ would be to not take out a reverse mortgage when you need it or to wait until things “get better.” The truth is, changes are coming to the reverse mortgage program. It’s not so much an if anymore, as a when. And the when is the end of September, less than a month away. If you have been thinking about a revers mortgage, the time to act is now, before the amount of money you can receive significantly decreases. I want to stress that the reverse mortgagea are not just for the financially desperate. Last week, a financial planning column by Jane Bryant Quinn outlined the benefits of taking out a reverse mortgage line of credit now, not later, and saving it for a rainy day. If the future is as unpredictable as they say, why gamble with your retirement? Interested in a reverse mortgage or simply have questions? Let us know at PS Financial Services by calling (888) 845-6630 or sending us an email at info@PSReverseMortgage.com. We do not pressure those who inquire. Click here for more information about the elimination of the reverse mortgage program as we know it: